Justin is the founder and owner of DryLake Entertainment, and owner of Larson Marks Racing. Justin was born into an entrepreneurial household and has harbored the same spirit since a young age. From 1999-2004, Justin successfully balanced an education in Sports Marketing at the California State University while competing full-time for BMW of North America, LLC as one of a handful of factory-supported BMW drivers in the world.
Justin’s company, DryLake Entertainment, opened KartSport North America, a leading importer and distributor of kart racing products to North America from Australia, China, Italy and the Czech Republic. In 2009, DryLake Entertainment began the development of a world-class kart racing facility in Mooresville, N.C. Six months into operation, DryLake successfully negotiated a three-year naming rights agreement with GoPro®, makers of the world’s most versatile cameras, to rename the facility as the GoPro Motorplex.
Justin has successfully attracted a number of companies to auto racing and implemented partnership programs for several corporations including Intel, Infineon, CROCS, Carmax, Construct Corps, and GoPro. In 2014, this will include the newly-formed Larson Marks Racing, a 410 cubic inch winged sprint car team owned by Justin and NASCAR driver Kyle Larson and driven by multi-series’ race winner Shane Stewart.
Justin is married and father to an adorable little girl.